From their rise through the early 2000s, to referencing G-SHOCK in their 2012 track ‘Living In Bunkers’, taken from their #1 ARIA Album, Drinking From The Sun; Hilltop Hoods are Australian Hip Hop royalty. The multi-platinum group have had a thrilling journey to success and this June, the dynamic trio add an exclusive G-Shock Australia collaboration to their already impressive accolades including 10 x ARIA Awards, 6 x #1 albums, sold-out arena tours and over 60 platinum accreditations.
From Eminem to Kid Cudi and A$AP Ferg, G-Shock collabs have been a rite of passage for Hip Hop artists since they first reached the streets in 1983. While the roots of Hip Hop reach further back than those of G-SHOCK, the '80s were the era where Hip Hop came to public consciousness. Globally, artists and rappers took notice of how G-SHOCK matched the raw energy of the street, and sported G-SHOCK in studios, on stages, and the streets where they lived. Over the decades, this undeniable fit between tough-as-nails watches and the gritty ethos of Hip Hop has built a global relationship between Hip Hop artists and G-SHOCK.